Saturday, 25 June 2011

Google – Quick Reckoner for Digital Advertising Professionals


Ad Planner
An online tool that allows users to view traffic estimates for popular web sites and create media plans.

A hosted ad management solution

Mobile advertising provider

Advertisement program for Website owners. Adverts generate revenue on either a per-click or per-thousand-ads-displayed basis, and adverts shown are from AdWords users, depending on which adverts are relevant.

Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.

Google's AdWords partner certification program, providing AdWords qualifications to agencies that pass exams and other criteria

AdWords Website Optimizer
Integrated AdWords tool for testing different website content, in order to gain to the most successful advertising campaigns.

Audio Ads
Radio advertising program for US businesses. Google began to roll this product out on 15 May 2007 through its existing AdWords interface, however has been discontinued.

Calling system so users can call advertisers for free at Google's expense from search results pages. This service was discontinued.

Internet ad serving provider.

TV Ads
CPM-driven television advertising scheme available on a trial basis, currently aimed towards professional advertisers, agencies and partners.

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